1234565: “黔貨出山”水晶葡萄串起致富路

“黔貨出山”水晶葡萄串起致富路


3 Sep 2021 at 07:32pm
8月5日上午,在貴州省三都水族自治縣的水晶葡萄基地,葡萄剛被採摘下來碼放整齊。當天它們就運到貴陽,清洗、分揀、包裝……第二天就登上廣大城鄉社區居民餐桌。通過“政府電商”的助力,水晶葡萄從“藏在深山”到“新鮮次日達”,開啟黔貨出山新模式。




黔貨出山,“政府電商”開闢新銷路

貴州省三都水族自治縣山野水晶葡萄農民專業合作社門前,村民們正忙著為裝滿籮筐的水晶葡萄稱重。“我們的葡萄剛上線就賣了好幾千斤,這是我們合作社第一次與社區電商平台合作,沒想到賣得這麼好!”山野水晶葡萄合作社的王恩文欣喜地說道。

“水晶葡萄是我們三都縣的特色農產品,這裡氣候溫和、地勢高、排水好,是種植葡萄的絕佳基地。”2018年,三都水族自治縣第一家葡萄專業合作社——山野水晶葡萄合作社成立。合作社為村民帶來了更加科學的葡萄種植方法,但由於三都縣山高溝深,交通不便,葡萄“賣難”問題遲遲沒有得到解決。







“三都水晶葡萄成熟期很短,集中在每年的7月下旬至8月上旬。如果錯過這兩週,葡萄就只能爛在地裡了。”王恩文介紹說,貴州崎嶇的山路,加大了葡萄的運輸難度與運輸成本,採購商不願意來,果農只能把葡萄販賣給三都周邊地區。

“三都周圍市場太小了,銷量不穩定,村里的果農收入不穩定。賺不到錢,年輕人就出門打工,現在村里很多葡萄地無人管理。”三都縣普安鎮前進村村書記何燕英表示,解決葡萄銷路難題的最有效方法是找到穩定銷售渠道,把葡萄銷往更遠的地方。

2021年7月,三都縣政府與美團優選簽署戰略合作協議,借助美團優選“農鮮直採”計劃,為三都水晶葡萄拓寬銷售渠道、提升品必利吉臺南必利吉臺灣必利吉臺中必利吉臺北必利吉高雄必利吉藥局必利吉必利吉藥局必利吉ptt必利吉哪里買必利吉藥局ptt必利吉正品

必利吉副作用必利吉真偽必利吉官網必利吉dcard必利吉高雄必利吉副作用

必利吉香港必利吉p force藥 局必利吉p-force必利吉假藥必利吉價格必利吉價錢

必利吉心得必利吉購買必利吉哪里買ptt必利吉p-force藥局必利吉評價必利吉p-force

必利吉使用方法牌知名度。7月30日,葡萄上線美團優選,上線五天就賣出了好幾千斤。“這是我們首次嘗試社區電商的銷售新渠道,今後,我們希望繼續加大與社區電商平台的合作,讓全國人民都能品嚐到三都特色的水晶葡萄。”何燕英滿懷信心地說道。

再次“觸網”:產銷對接保收入

其實,這不是三都縣第一次“觸網”。他們曾經嘗試過通過傳統電商平台拓寬銷路,但由於電商技能人才的缺乏,最終沒有持續下去。

“村里年輕人大都外出務工,留下來的都上了年紀的老人,他們連智能手機都不會用,更別提電商運營了。”何燕英表示,網店運營是很專業的一門學問,電商技能人才的缺乏,導致無法保證網店流量,也很難有穩定的市場需求,平攤下來葡萄的運輸成本非常高,很難獲利。另外,葡萄對運輸時效與運輸條件的較高要求,也是限制三都縣葡萄線上銷售的原因之一。傳統電商依靠快遞運輸,一般情況下,整個運輸過程需要經過3-5次的中轉。而水晶葡萄皮薄肉軟,上下車過程中很容易被磕壞。為了減少運輸過程中的損耗,三都村曾經也嘗試過氣囊包裝,但這就增加了葡萄的運輸成本,反而影響了線上的銷售量。

7月,美團優選的採購人員來到基地調研後,制定了一系列銷售和運輸方案。這不僅為水晶葡萄展開了新的銷售渠道,還減輕了果農在葡萄包裝與運輸方面的擔憂。

現在,前進村村民早上從樹上摘下來的葡萄,用大貨車一攬子運輸到大倉。在這裡,水晶葡萄裹上專門定制的網套,再被裝進塑料盒裡,保障了葡萄在運輸途中的安全。

“專業的人做專業的事情,我們只需要種好葡萄,美團優選幫我們對接銷售渠道、做好線上運營工作,省心又省力!”王恩文表示,美團優選平台對葡萄的需求量大且穩定,農民能夠切切實實賺到錢。

水晶葡萄的故事,是美團優選“農鮮直採”計劃助力數百種區域特色農產品拓寬銷路的縮影。2020年底,美團優選推出“農鮮直採”計劃,通過加大源頭直采力度、簡化供應鏈、促進產銷對接、提升農產品電商化水平等方式助力優質農產品上行。目前,全國各地數百種特色農產品已通過該計劃實現從“地方到社區”的直通銷售,未來美團優選“農鮮直採”計劃將持續助力各地特色產品從田間地頭直達餐桌,助力農民增收、鄉村振興。




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