zxcvb: 明星代言須擰緊責任閥門

明星代言須擰緊責任閥門


29 Feb 2024 at 11:00pm
 近日,國家市場監管總局會同中央網信辦、文化和旅遊部、廣電總局等部門印發《關於進一步規範明星廣告代言活動的指導意見》(以下簡稱《指導意見》),其中明確規定,對於明星虛假、違法代言的,要堅決依法處罰明星本人。

  近年來,明星廣告代言亂象叢生,「翻車」事屈臣氏藥房屈臣氏藥房臺北店壯陽藥持久液春藥媚藥性藥增大丸犀利士威而鋼樂威壯催情藥迷藥威而鋼樂威壯日本藤素印度卡其丸美國黑金犀利士cialis德國愛神centos果凍威而鋼



件頻傳:為賺取高額代言費,有的明星未核實廣告內容真假隨意代言;有的根本沒使用過所代言的商品就貿然推薦;有的在廣告中使用一些粗俗低俗內容……由於明星有較強的影響力,其代言的虛假廣告社會危害性往往更大,尤其是代言有違序良俗的廣告,會對社會特別是青少年產生不良影響。

  明星代言廣告絕非單純的個人商業行為,而是嚴肅的法律行為。我國廣告法明確了廣告代言人的法律義務和責任,消費者權益保護法也有相關規定,明星代言廣告如涉及虛假宣傳,將承擔有關連帶責任。先前已有個別明星因違法代言受到相關部門的重罰。需要指出,虛假、違法代言與明星責任感不強、責任履行不到位有很大關係。例如在一些「翻車」事件發生後,就有部分明星以「下次注意」來表態。由此可見,規範明星廣告代言活動,必須擰緊明星的責任閥門。

  這次《指導意見》不僅為明星廣告代言行為進一步劃清“底線”“紅線”,明晰責任“清單”,而且強化了各環節監管。例如規定明星必須做好事前把關,要履行充分使用代言商品的義務;代言過程中不得對產品價格等作引人誤解的宣傳;虛假、違法代言的必須受到處罰,情節嚴重的還可能會影響個人誠信記錄。只有讓明星對廣告代言有所敬畏,增強代言前調查核實、代言時慎言慎行、代言後必然擔責的意識,才能從源頭上消除明星廣告代一想就硬保羅v8印度學名藥viagra德國必邦德國黑螞蟻生精片汗馬糖必利吉言的種種亂象。

  明星廣告代言一頭承載著粉絲與大眾的愛與信任,一頭承載著對消費者與廣告主的責任與義務。規範明星廣告代言活動既關係到產業氣氛和廣告市場良好秩序,也關係到文化事業和​​文化產業的健康發展。期盼包括明星在內的所有廣告代言人強化責任意識,從源頭做到知法、守法,各方主體各負其責,嚴格落實相關法律法規和《指導意見》有關要求,共同營造規範有序的文化市場環境。

Comments


  • 15 Aug 2023 at 04:14am
    There is noticeably a lot of money to comprehend this. I assume you made certain nice points in features also. แทงหวยออนไลน์
  • 16 Aug 2023 at 12:13am
    Thanks so much for sharing all of the awesome info! I am looking forward to checking out more posts! ค่ายevo
  • 16 Aug 2023 at 03:04am
    You created some decent points there. I looked over the internet for your issue and discovered most people will go along with together with your site. بلیط هواپیمایی ماهان
  • 16 Aug 2023 at 11:38pm
    Just what I was looking for, appreciate it for posting . หิน เดิน ได้
  • 25 Aug 2023 at 11:41pm
    Many participants in the construction industry are affected by construction law issues to include subcontractors, builders, homeowners, contractor, business owners, and more. This area of law involves the application of several general bodies of law to industry problems. It also includes issues that result from the association of the construction process with its business relationships; the laws that govern the construction process; and the legal principles and laws that are in connection with different kinds of professions and businesses that serve the construction industry. สูตร บาคาร่า
  • 16 Sep 2023 at 11:27pm
    Many participants in the construction industry are affected by construction law issues to include subcontractors, builders, homeowners, contractor, business owners, and more. This area of law involves the application of several general bodies of law to industry problems. It also includes issues that result from the association of the construction process with its business relationships; the laws that govern the construction process; and the legal principles and laws that are in connection with different kinds of professions and businesses that serve the construction industry. เว็บตรง เว็บสล็อตยอดนิยม

Add comment


Guest are not allowed to add blog comments. Please sign in.

Rate


Your rate: 0
Total: 0 (0 votes)